R.I.P. Captain America?

So apparently Marvel killed off Captain America in the newest issue. I personally think its gimmick just like everything else that's going on right now. It would be cool and ballsy if Marvel had enough brass to actually perpitrate this, but I don't think they will. Brubaker's book has been selling well, and the Cap'n is as well known and relevant as ever. My thoughts are that they'll play it off as a faked death with Nick Fury taking him underground so he won't be put in the N-Zone prison. I bet he'll come back in about 4-6 months in Mavel's next big event, which is actually a pretty badass selling point. Out of all the things to happen because of Civil War, this and the Aunt May shooting are my two favorite. They have the potential to change lots of characters in lots of different ways. It sort of made the whole thing relevant. The Secret Wars gave Spider-Man the black costume, and Civil War killed Captain America (maybe). What do you guys think? Is he really dead? Or is he waiting in the wings to sell more comics later?